Here is a guest blog post example on the Alexa blog. Will Chou, the writer, submitted a guest post to us, the publisher. Guest posting example by Will Chou on the Alexa blog. It benefits both publishers and writers. When the content is relevant, valuable, and high-quality, publishers get fresh content that their audience can enjoy and appreciate.
Building a successful guest posting strategy includes several important steps. These steps help you set a good foundation for your plan, setting clear goals, expectations, and standards for deciding which opportunities are best for you.
As with all good marketing strategies , a smart guest posting strategy starts with outlining your goals. Knowing what results you want to see from your work will help you create a clear road map for getting there. Consider what can be accomplished through guest blogging and determine which two or three goals align best with your marketing objectives.
When you know what you want your guest posting to accomplish, it will be easier to identify the best guest blogging opportunities. Always prioritize sites that will help you get closer to your goals. But if your goal is to build industry authority, you may benefit from writing for the small, industry-specific blog. Start by looking for sites that attract and interest your audience. Enter your site or a site you already know your audience uses. The report also includes details like the percentage of the audience who cares about the category, sites that relate to the category, and popular topics within the category.
You can use this information to narrow down potential guest posting sites and brainstorm content ideas you could submit to them. When you know the sites your audience uses most frequently, you can use this information to find other related sites.
The tool will provide a list of other sites that have an audience who is similar to the target site. Use the visualization view as shown above to see clusters of sites that are similar, and select individual sites to get more information about their site metrics.
Analyze these sites further with a competitive website analysis or save them to your Workspace to refer back to them later. Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website. It may seem counterproductive to spend time writing articles for other sites that you may even look at as competitors no less , when you could be using that time to create content for your own site.
But the opportunities that guest posting can offer you can be monumental for your SEO and sales goals. Here are some of the things that guest posting can do for your site. Writing blog posts for other blogs allows you to get in front of their audience, thus raising your brand awareness to potential prospects who may be unfamiliar with your brand.
If your brand provides quality content, people will come back for more. It's really as simple as that. Building authority in your industry goes hand in hand with building customer trust. Guest posting on other related sites allows you to display your depth of knowledge in your field. A website without traffic is a website without profits.
When your article goes live on another site, this can supply you with months and years of traffic, depending on the popularity of the site that it's posted on and how helpful your post is.
One last advantage of guest posting is that it allows you to get a backlink to your website, which is a major factor in SEO ranking. Because backlinks are the lifeblood of SEO , and typically the more backlinks a website has, the higher Google will rank it in search results.
Start by making a list of anywhere from sites that you'd like to guest post for. Determine whether or not the site accepts accept guest posts first. Bypass your competition and instead look for related blogs to write for. April 1, What is Guest Blogging? And Why it's Important for Your Business. Written by: Elizabeth Burnam. What is Guest Blogging? Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website Boost their domain authority using external links to high-authority domains Increase their brand credibility and awareness, and Build relationships with peers in their industry.
Regardless, research is essential for successful guest blogging. Here are a few things to look for before offering to guest blog or vice-versa: Does this blog or blogger have a slew of followers who are actively posting comments, sharing blogs with their networks and otherwise engaging with content? Do they have a Facebook or Twitter account where they share their own blog posts regularly?
Is their industry and expertise complementary to my own? For example, if you wanted to write about inbound marketing, you could Google: Inbound marketing guest post Inbound marketing guest post guidelines Inbound marketing seeking guest posts Inbound marketing write for us Inbound marketing guest post submissions … and so on. Here are a few other quick tips to help you enhance your guest blogging strategy: Write a clear, concise author bio.
And as always, keep developing content that's remarkable and consistent! This post was originally published April 25, Tag s : Content Marketing.
Elizabeth Burnam Elizabeth is a former New Breeder. Connect with the author. Other posts you might be interested in. You have probably heard of optimizing your content for on-page SEO before April 16, What is an Inbound Marketing Agency?
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