Both brands cater heavily to a niche audience that stands apart from traditional market demographics and are built firmly on the visions of their creators. Both say something about the times and are a slightly twisted reflection of the world that produced them.
Despite some superficial overlap, the two brands have completely different approaches and a wildly different ethos. Unlike the founder of the red-logoed skate and street-wear brand Supreme, who was never a skater himself, Dolls Kill was born from the culture they represent. They bonded over their love of electronic music, eclectic fashion, and entrepreneurship.
Shortly after meeting, the two began collaborating on a line of accessories for the ravers and club-goers they partied with.
The Dolls Kill brand started as an eBay shop reselling a fox-tail keychain they bought from China, and slowly expanded to other accouterments that complete an outfit for someone heading to a warehouse for a weekend of hard bass and harder dancing. Founded with the money Farahi had from the sale of his previous company, Dolls Kill quickly transitioned from eBay to e-commerce, and from accessories to a full fashion line.
The company was profitable from day one, and in managed to earn the 33 spot overall on the Inc , and the 1 spot among retailers. More incredibly, the brand managed to get there with virtually no advertising — a few sponsored social media posts and the occasional experimentation with pay-per-click PPC , but nothing on the scale that most fast-growing fashion houses spend. That may sound similar to Supreme, but it also points out another key point of differentiation. Supreme may have a robust digital presence, but they were always a brand rooted in a physical place — their flagship NYC store and the neighborhood it grew out of.
Dolls Kill never had that. They exist everywhere and nowhere, and grew up on the web. The physical locations are just another storefront, not the defining soul of the company.
This has given them a wide range of flexibility in what they sell, how they sell it, and who they sell it to. As a result, the brand was able to build a large following across the world — they estimate about half of their customers are outside of the U.
It can be easy to write Dolls Kill off as just another something extreme fashion brand making a name for itself on Instagram. But there are a lot of reasons to suspect that Dolls Kill has found something different.
Not least of which is the support of two top-tier VC firms first Maveron and now Sequoia , and their top-notch board of directors, which includes the former CEO of Hot Topic. Call it a buzzword, or an obsession, or a trend, but millennial and Gen Z consumers are constantly searching for something real.
Whether it be an authentic voice, an authentic experience, or an authentic avocado toast, it seems to be the defining feature of the largest cohort of young shoppers since the baby boom.
The Dolls Kill brand has it in spades. The brand was born from active participants in the cultures they represent. Unlike many of their competitors, everyone at the company is deeply immersed in the worlds that they build and the fashion they put on their site. Founded in , Hush is a fashion and lifestyle brand with products across womenswear, loungewear and accessories.
Hush has an international team of more than employees. Hust is looking for an SEO manager , a designer and a buyer in London, with more roles available. Most read articles. The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces. Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces. Consumers are increasingly shopping online, making it the fastest growing channel across many sectors.
This has led to the creation of online brands with limited or no physical retail presence. This collection include fashion startups with strong online component, including cloth. CBI websites generally use certain cookies to enable better interactions with our sites and services.
It was pretty decent working there. They try their best to care for their workers with what resources they have.
Employees are always having to work in crunch time and are constantly being scolded daily for them to reach their numbers. They care more about those numbers than they care about the quality of work. Also the homeless live behind the warehouse and a lot of people get their cars broken into.
Pros Free mercy, discounts on their website, and a lot of hours. Management will constantly try new things, while also requiring you to hit the same limits as usual. Most of the time these new methods last a few weeks before management thinks up another gimmick. The job itself was nice, I enjoyed my coworkers and the 4 day workweek, overall it was a decent warehouse experience. Pros Dress comfortably.
The pay and benefits are cool, but be prepared to see a bunch of change that doesn't always make sense. I will say that the diversity there is great. There are people who come in from all walks of life, and there is definitely room to grow and improve. Don't count on upper management to train. That might always be a regular associate's job. Pros Diversity, Work isn't too hard. Yes There are 2 helpful reviews 2 No There are 2 unhelpful reviews 2.
Overall this is a fun place to work with a fun culture that allows you to grow as an individual. They have experienced a lot of change and growth over the last year and are continuing on the course of improvement. Pros Relaxed environment, friendly management. Trade Compliance Specialist. I've been with the company for a few years now. I worked my way up from material handler to operations lead.
I plan to continue to grow and develop within the company. Yes, the company has had up's and down's but management has been learning from mistakes and correcting them as they continue to grow into a great place to work. We have great managers and leads that care about your professional development. The work culture is great we have a lot of good people here. The hardest part of this job is during peak hours it gets busy here. The pay for the work is great tho. The most enjoyable part of my job is helping my team grow and helping them advance in their position.
Pros Fun enviroment, great managment, good pay, career advancement. Cons Gets cold. I started working at Dolls Kill in This is the first warehouse I have ever worked at and I came from working as an administrative assistant for several years. So, it was a big change for me. I started as a picker and worked my way to a packer within a month. Three months later I became an Area Manager. I was promoted twice in one year. This is honestly the first job that I have worked at and felt that my hard work has really paid off and I felt appreciated.
Moving up has given me more confidence in myself than I have had in a long time in a workplace. You have to frequently go above and beyond in your efforts to ensure consistency and generate content that exceeds expectations.
A positive attitude and Self Motivation goes a long way. Yes No There are 3 unhelpful reviews 3. Although the company tends to have a negative stigma attached to it, the experience really depends on the individual. Compared to other warehouses, the culture here is very welcoming and more flexible. In my experience, I entered the company through a staffing agency and in the scope of a year I have been able to progress and achieve a management role!
Looking forward to what the future holds! Cons K matching. I have been at Dolls Kill San Bernardino for 2 years. The culture shift from - was outstanding. The employee engagement is through the roof. The endless opportunities for warehouse associates is unheard of. I have seen more than 17 associates be promoted from regular associates to leads in the span of 2 years, from leads to Area Managers.
You are in control of your own success. The chance of career advancement is high. Pros Free lunch once a month for the entire building. Cons Open office no privacy. Yes There are 1 helpful reviews 1 No There are 2 unhelpful reviews 2.
Think of a mom an pop shop on a bigger scale. Horrible management created a horrible work environment, and things change wayyyy too often. Thanks for the hours I guess. Pros Guaranteed hours. Cons Everything else. They have the mentality of high-school girls.
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