To frame our ideation process and launch a purposeful brainstorming session, we created 3 How Might We HMW statements. We put on our creative thinking hats and conducted a series of Design Studios to creatively explore our HMW statement by sketching out potential solutions.
Using Marvel , we created clickable prototypes with which we conducted usability tests. Using the ideas and insights we gathered, we went onto creating our digital prototypes , starting with low-fidelity, and iterating through to mid- and high-fidelity prototypes.
After proposing an alternative option to my team, it was time to get to work! We divvied up the work ahead of us and I focused on recreating the payment flow with the help of another teammate. After discussing it with my team, we agreed to remove the drag-to-allocate function and instead, opt for a multi-selection allocation page where users could click to select the items they had, all on one screen.
I felt this would significantly improve the interactive experience of users, which thankfully, was validated during our next round of testing. To further streamline the payment flow, we removed the individual item allocation page and the slider feature for percentage splits.
As one user mentioned:. To facilitate a seamless transfer of information and enable Byron Burger to build this out further, we created the comprehensive style guide below.
It serves as the single point of truth for all the design elements we used in developing our high-fidelity prototype. Just kidding. However, having a sense of trust fosters innovation and efficiency, both of which will lead to optimal solutions. Although that may be the case, this project really validated that trusting the process and listening to users is the way to go.
Overview Byron Burger is a gourmet burger chain in London serving delicious burgers, craft beers, and extra-thick shakes since Problem In light of Covid, users find it difficult to easily check seating availability and make reservations at Byron Burger based on their preferences. Solution High-fidelity prototypes of a tailored mobile app to handle booking and payment, thereby providing customers with flexibility and control in light of social distancing.
Full case study. Discover Understanding the problem We started off by conducting generative research to develop a deeper understanding of consumers' experiences, behaviors, and sentiments with regards to dining in restaurants.
Analyzing competitors and analogues With these insights in tow, we set out to understand how others stacked up. Forming a hypothesis The combination of insights from our user research and my competitive feature analysis led to me the following hypothesis: The ability to book a table in advance and help with splitting the bill are potential gaps in the market that Byron Burger can leverage to differentiate their app offering.
Building her empathy map Taking it one step further, I wanted to bring Sam to life by creating an empathy map to demonstrate her emotional experience in regards to dining out at restaurants.
Finally, ideation! Develop Paper prototypes, turning ideas into reality To realize our ideas, we started by sketching out paper prototypes. Log in. More information. Supplementary notes. Other statistics on the topic. Profit from additional features with an Employee Account.
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