Organize your folders and your site map. Make sure that navigation is intuitive and that your sitemap has been uploaded to Google Webmaster Tools. Do data-led keyword research to learn about the topics and keywords that matter most to these customers at various points in their buyer's journey. Map out your content to see how well you are aligned with your buyer personas and their journeys. Modify and optimize content to match the topics and keywords needed to communicate with your customers.
Make sure each piece of content adds value for people searching for that topic. Create more content to fill in any gaps that might be left. How long does it take for SEO to work? Examine measurements such as: Your traffic rates User behavior on site Bounce rates Leads Conversion rates Compare these metrics to the data that you pulled from your site before you completed the optimization process.
Related Resources. Manage Cookies OK, I agree. The ultimate goal for Google is to understand context and serve results based on searcher intent. For starters, you need to recognize there are some keywords and queries that will be impossible to rank for. Before spending time and resources trying to rank for a phrase, you need to look at the current ranking websites and phrases.
The challenge to break through the clutter will become exponentially more difficult as time passes. All of the leading search engines , including Google, Yahoo, Bing, and Yandex, support the use of microdata. The real value in schema is that it can provide context to a webpage and improve the search experience. Schema is actually quite simple to implement. If you have a WordPress site, there are a number of plugins that will do this for you.
User experience UX is centered on gaining insight into users, their needs, their values, their abilities, and their limitations. These are just a few areas where website optimization can be immediately valuable, but the best bet is to look at your site performance through the dual lense of what your visitors want to achieve and what your main business objectives are. Website optimization is an ongoing process of constant improvement by learning about the behaviors of your visitors, developing hypotheses about what changes to your site might get them to take more of the action you want, and then measuring and evaluating the performance of the changes you make.
This process informs the types of tools that are useful for website optimization. There are both qualitative feedback tools and quantitative tools. Both are important for finding the best opportunities to improve your website. Conversion rate optimization is the process of finding and eliminating the roadblocks and confusion on your website that keep website visitors from achieving their goals.
These can be used to understand the visitor intent and thought process while on your site. Use these tools to understand the why behind visitor actions. On-site surveying is a key tool for optimizing your website. COM — UserTesting.
This feedback can provide all sorts of ideas to help you optimize your site. The path the visitor takes through the website and the behavior exhibited through their mouse movements can give you insights into how visitors use and move through your site, which can give you ideas on which web pages to focus your optimization efforts on first.
This is a great tool for eliminating distractions from your conversion funnel to improve your conversion rate. Their people-level and cohort reporting let you understand what types of visitors are the most valuable and which paths through your website are the highest converting.
In order to know which website optimizations are actually improving the performance of your site you need to test the changes against one another. After your test is complete you can keep the winning version. By repeating this process you methodically optimize your website for a higher conversion rate.
Once Optimizely is installed on your website, you can set up as many optimization experiments as you like without needing to know how to code or asking your engineering team to make changes. UNBOUNCE — Unbounce is a landing page testing platform which lets you quickly create and test different variations of the landing page to see which performs better.
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